11. Bad news about your email marketing campaign

You have a product that you are promoting? It could be a product you own, or it could be an affiliate product. You decide to start the advertising program by sending out emails to a list (email marketing campaign). It could be your list or it could be a list you are renting. The big question is how is this working for you? First I'm here to tell you that the size of the list is not the big issue here. There are four other factors that are infinitely more important than size (Now where have you heard that before?).

You may not like this, but the first factor is deliverability. What I am referring to here is the number of people on your list that are actually receiving your email. I am sure you thought that they all get your emails, well I am here to tell you that only a percentage get them. First, your email provider's reputation with the ISP's (Internet Service Provider) may be in question. Do you use a quality provider (like Aweber) or are you using an untested provider that nobody has heard of. Second, is your email's content. Sad but true, the ISP's have spam filters that are always on the lookout for questionable content. You know the drill, did you put the subject line in all caps, did you use the word FREE, etc. Third, is the website you are advertising, or you, may be blacklisted by the ISP's. Most people have nothing to fear here but it is still something to think about.

The second factor is your email's open rate. Again, you may not be giving this much thought but how many people on your list actually open your emails and how many actually read them. I know you think they all do, but I am here to tell you that only a percentage of them do. First you need to
understand that they can't read it if it's not delivered to them, so let's not forget factor one. Second your open rate is determined by the “from” field of your email. You've seen people use cute or dorky “from” fields like “The best marketer” or many times real spammers leave this field blank. I recommend using your name in the “from” field. Call me boring (I've heard it before), but that seems to work the best. Your open rate is also determined by your “subject” line, and this is probably the most important line to think about. The “subject” line is the biggest factor (by far) your customer uses to determine whether they open your email or not. So don't take it for granted, put your best foot forward with this one.

The third factor is your click through rate. Again, our click through rate is not necessarily determined by your list size. Click through is probably the factor which is focused on the most in any email marketing campaign. The major determining factor of your click through rate is your email's body copy, what is your message. It is also determined by your email's offer. Now I am not talking about the landing pages offer, I am talking about your email's offer. You understand, click through to my blog and check out my cool video, works better than click through to my great offer. The last thing that determines click through rate are your email's layout. Are your paragraphs short or are they long, are line lengths short or are they long, just how does the email look.

The last factor is your conversion. I'm referring to the conversion of the page you are sending traffic to. Naturally, you can increase the pages conversion by tweaking the page. For example, you can try testing a different headline, a different guarantee, and even different prices. But what if you're sending an email about an affiliate offer and you can't control their site?

To answer that question you need to focus on the true function of your email marketing campaign. On the surface you would be right to think the purpose of sending email is to generate traffic. While this is true on a surface level, you must also pre-sell the offer being made on the landing page. So how can you pre-sell the offer on the landing page? First you need to explain to your reader why you are sending the email. Explain what you have, what is all the fuss about this offer after all? Explain what your offer will do for your customer. Explain why they need to click the offer now. Last of all, explain what you want them to do when they hit your page. This is probably the most overlooked explanation you need to make, so don't leave it to chance. Don't leave anything to chance, tell them what you want them to do.

If you go back to the beginning of this email, one of the first things I asked was how is your email marketing campaign working for you? Let's assume for a moment that if you followed my suggestions in the deliverability paragraph that you could double your deliverability. Next let's assume that if you followed my suggestions in the open rate paragraph that you could double your open rate. Next let's assume that if you followed my suggestions in the click through rate paragraph that you could double your click through rate. And last let's assume that if you followed my suggestions in my conversion paragraph that you could double your conversion rate.

Now, if you do the math these suggestions could have an incredible impact on your email marketing campaign. Learn about improving your email marketing campaign from Donald Bugea who is an affiliate for Infusionsoft (they market “Sneaky Email Tricks). Learn the same techniques and strategies for email marketing that has made him a successful Internet marketer. See how Donald implements email marketing techniques to make extra money at:

http://www.bugea.com/sp/set
http://www.bugea.com/

10. Is A Business Team to Get Started Online Of Interest?

One of the questions I hear time and again is how do I get started with an online business? When you consider that 97% of all Internet businesses fail to earn anything to talk about, it highlights this as a question worth considering. Let’s consider a few of the requirements to be successful:

* Find a hungry market – many marketers do this backwards. They create or obtain a product and then look for the market. Believe me you need to turn it around, find the hungry market, and then deliver the product they desire.

* Make sure you have a compelling message – some people are great at writing sales copy while many need
others to provide their message. The copy needs to form a funnel that leads your customers to the outcome you desire – a sale.

* Your website needs focus – attention needs to be placed on the job at hand. Many times websites are overly
complicated and distracting, taking customers away from the task at hand – sales. Simplify your site and stay on
target.

* You need traffic – traffic has to be driven to the site. Of course you need to take advantage of every free method of driving traffic, but at first you need a budget to acquire paid traffic. This is the only sure way you will get your site off the ground.

* Capture subscribers email addresses and names – it is very important to have a mechanism to capture your
visitor’s information so you can keep in touch with emails. It is rare that people will buy after looking at something one time. Email can remind them of your products and provide additional sales opportunities.

* Provide other sales opportunities for your subscribers – I know you have your heart set on what you would like to sell, but some customers aren’t interested. Have other products either that you own or affiliate opportunities to provide diverse offerings for all your customers, as well as cross sell opportunities for customers that did buy.

* Look for other income streams – constantly be looking for other great opportunities to multiply your streams of
income. You really don’t want all your eggs in one basket – diversify.

* Dazzle them – use hot tools and unique techniques to wow your customers, making them wonder what is next.

I do not expect you to believe that this is an all inclusive list of what is required to be successful on the Internet. What this list does provide is a taste of the diverse requirements needed to have a chance of success.

Many people that try to start an Internet business are very good at some of these requirements, and very bad at
some of the others. Isn’t that what you would expect? We all have our strengths and weaknesses, doesn’t it follow that it’s rare to find someone great at every requirement that was listed above.

The best Internet marketers are usually excellent at a few of the listed items and they subcontract or buy the talent to fill the blanks where their weaknesses lie. Unfortunately, when you are trying to get an Internet business started you lack the budget to hire people to erase your weaknesses. So most of the beginner Internet marketers fail. I hate to be harsh, but that seems to be what happens.

To try to avoid this negative reality many marketers have faced, would it not be smart to join a business team to get started online? Above I outlined the complex and diverse requirements of being successful online. I spoke of how most of us possess some of the requirements needed, but unfortunately lack other requirements that are also needed. If we were successful we could buy the talent to hide our weaknesses. But as we are just starting, doesn’t joining a team of like minded individuals just make all the sense in the world.

When you join a team you could share your experiences with other team members, and they could share their
experiences with you. Team members could identify the weaknesses the members possess and search out team members that could provide the missing links. Being on a team can truly be the best of all worlds – a real win, win situation.

Learn about how a business team could help your Internet marketing strategy from Donald Bugea who is a member of LGN (Little Guy Network). Learn the same techniques and strategies for using a business team that has made him a successful Internet marketer. See how Donald implements business team techniques to make extra money at:

http://www.bugea.com/salespages/tactic
http://dbugea.lgnrevolution.com

9. Optin List Building With A Squeeze Page

Is building an optin list with a squeeze page something you desire?

Getting telephone calls from telemarketers has to be high on my list of incredible annoyances. You register your telephone number with all the Do-Not-Call-Lists, but you still seem to get more than your fair share of unwanted marketing telephone calls.

It’s easy to see the similarity of unwanted marketing telephone calls and unwanted marketing emails, or spam as it is referred to. Marketing that is blasted at us just because we have a phone or computer is rarely desired, and usually an annoyance.

It is equally easy to see that there are countless reasons why we would want to be included on a list to receive information about a subject that interest us. Our interest in a subject is what makes the contact wanted and possibly desired. We are now entering the area of permission marketing which is a separate subject and should not be confused with the unwanted contacts discussed above.

Let’s think about what you usually do when you are on your computer surfing the Internet. Being on the Internet is a lot like driving on an interstate highway. You are moving at a high rate of speed and something really has to catch your eye or you won’t bother to slow down, even for an instant. Now when something does catch your eye you slow down, or even stop, and start to read it. You are thinking about what a great site it is and if you really like it you bookmark it so you can come back, when you have more time.

Then something interrupts you, it may be your spouse asking for assistance, your children starting to cry, or your dog barking. It may or may not be important, but it interrupts you yet the same.

And what happens when you go back to the solitude of your computer screen? You have forgotten what you were looking at and what are the odds you’ll ever use the bookmark to go back? I don’t know about you, but when I look at my bookmarks I sometimes wonder who set them. Remembering why I was interested in a site,
and why I wanted to come back and look at it later seems to escape me.

Your site visitor is no different then you are. No matter how great your site is things constantly distract them and just as you speed past a billboard on the interstate you are past the site of interest with little chance of returning.

Now if the site you visited had used a squeeze page, and had offered you a useful gift that was FREE, they would have a way to contact you. When they email later you remember the useful gift they gave you and open the email to see what they have to say.

You are very likely to go back and see more of their site. What’s more is that they can continue to invite you back time and again because they got your contact information and you gave then your permission. This is why optin list building with a squeeze page and getting permission to follow up with your visitors can be so powerful. I also need to add that if later you have second thoughts about the site or decide you don’t want to allow future contact, it is an easy matter to optout from the email list you joined.

Learn about optin list building with a squeeze page from Donald Bugea who is a member of Instant Squeeze Page Generator. Learn the same techniques and strategies for squeeze pages that has helped him become a successful Internet marketer. See how Donald implements squeeze page techniques for FREE at:

http://www.bugea.com/salespages/instantsqueezepagegenerator
http://www.bugea.com/homepage/

8. Could Magnetic Sponsoring Help You To Be Heard?

Do you think magnetic sponsoring could help YOU? Isn’t it amazing how the Internet has changed in the last ten years? I can remember the old school MLM tactics used in the 90’s. We were bombarded with sales efforts that made us feel like we were the hunted. When animals (in the wild) sense that they are being hunted, they adopt some form of flight strategy to avoid the activity. Are we any different?

Fortunately, the dinosaurs using these old tactics seem to be dying out. They are tired of not getting the results they desire. They are tired of prospecting until they are blue in the face, with little to show for their effort except for an empty wallet. You see they are being conditioned by our negative response - avoidance. If you engaged in some form of marketing effort wouldn’t it be ideal if you were the hunted, not the hunter? Now that would turn marketing strategies used a decade ago on their head, the absolute opposite of what we have been programmed to encounter.

What if I told you that magnetic sponsoring could help you attract an endless stream of people interested in your every word? And what if I told you that you could even attract the people that initially weren’t interested in what you had to say?

Would that peak your interest?

You can now learn to be the hunted instead of the hunter and have people chasing you down like you were fishing for them with one hundred dollar bills. The fact is that you don't have to chase anyone, bug your family and friends, post fliers, hold hotel meetings, and spend way more money than you make. Remember it’s not the 90’s.

Learn all of these techniques from Donald Bugea who is a member of Magnetic Sponsoring as well as a member of MyLeadSystemPro. Learn the same techniques and strategies for magnetic sponsoring that has made him a successful Internet marketer. See how Donald implements these techniques to make extra money at:

http://ms.DonaldBugeaMarketing.com/
http://www.bugea.com/salespages/magneticsponsoring

7. Article Marketing Strategy Not To Be Overlooked

Having a great article marketing strategy has to rank as one of the most powerful and effective methods of generating traffic and creating links for websites. If I were to define “article marketing” I would say it is the practice of writing content rich articles for use on a website, or for use on multiple other sites to drive traffic and backlinks to a main site. The most surprising thing about this strategy is that it is often overlooked due to its simplicity.

If you follow through these 5 steps I have to agree that an article marketing strategy is simple. Check it out:

1) Decide on your topic and keyword. You need to select the keyword that you are using to optimize your website. With the keyword in mind you need to select your article topic remembering to include the keyword in your topic. Make an effort to select a topic that will capture the interest of your readers while at the same time remain relevant to your keyword and your website where the traffic will be driven.

2) Write at least a 400 word article. Capture the attention of your readers by remaining clear, concise, and to the point. Be sure to provide your readers with answers to the specific issues that you develop in your article. In most cases you should provide the solution to the issue highlighted in the article's title. You need to end with a strong call to action. Nothing needs to be left to your reader's imagination. Tell your reader exactly what you would like them to do.

3) Create the resource box. The resource box is the place where you can take credit for the article you have written. You can briefly tell your reader who you are and make your final plug for your call to action described previously. Be sure to include your anchor text or backlinks to your main site.

4) Submit to article directories. It is my belief that there is a quality over quantity issue that needs to be considered at this point. Some people make an effort to submit their articles to all the directories that they can submit to. Instead of that tactic I try to submit to a handful of the more popular directories, defining popularity as the amount of traffic that their site commands. By submitting to these high traffic sites I have found that my effort vs outcome tends to be very desirable.

5) Submit article links to social news and social bookmarking sites. Since the development of social sites their importance have continuously been reinforced by the search engines favor. In many ways social sites are the pulse of the Internet and the search engines have appropriately given weight to them as being relevant and important. So don't overlook them.

I know it seems simple and there are many that have overlooked an article marketing strategy for that reason. But I am here to tell you that this strategy works, and what works should not be overlooked. So if you are considering an article marketing strategy I believe you should give it a try, and if you are one of those people who have previously overlooked the strategy I think you need to give it a second look.

Learn article marketing strategy from Donald Bugea who is a member of MyLeadSystemPro. Learn the same techniques and strategies for article marketing that has made him a successful Internet marketer. See how Donald implements article marketing techniques to make extra money at:

http://am.DonaldBugeaMarketing.com/
http://www.DonaldBugeaMarketing.com/

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5. Put a "home" link on every page of your site.

Don't assume your prospects will just hit the "back" button to go back to your main page. Don't even assume that they'll remember where your main page is. Place a "home" button on every page of your site and make it look different so it will always be noticed.